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Holiday Shopping Trends Include Search For Comfort During Unpredictable Year
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Holiday Shopping Trends Include Search For Comfort During Unpredictable Year

The peak holiday shopping season is approaching fast. The question is now how, where and when will consumers shop this year and what are they looking for during such an unpredictable year?

Each year, Cotton Incorporated’s Lifestyle MonitorTM survey asks buyers how they plan on tackling gift giving to offer brands and retailers a preview of their shopping intentions. 2020 offers challenges and opportunities for retailers as consumers seek comfort and joy amidst the COVID-19 pandemic.

Director of Consumer Market Research for Cotton Incorporated, Melissa Bastos shares results of the survey and how consumers are planning on shopping this holiday season.

For more information: LifestyleMonitor.CottonInc.com

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