The backlash against QR code menus is now in full force.
QR code menus took off during covid. But now diners are frustrated with the whole experience, the Wall Street Journal reported.
Now restaurants are reverting back to paper menus.
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The negative impact of QR codes on check averages and tips for servers has also prompted some restaurants to reconsider their use, the report said. One restaurant group experienced a 10% decrease in check averages when using QR code menus, as diners often failed to scroll through all the offerings. A recent survey found only 31% of consumers felt positively about viewing menus with QR codes at restaurants.
“People are frustrated, especially people 40 years and older,” said Michele Baker Benesch, president of Menu Men, a company that designs and manufactures both print and digital menus. “Sometimes their phones don’t work. They don’t know how to access the QR code. So before they even get to order a beverage they’re already upset, and that hampers the entire customer experience.”