With Easter right around the corner, Pepsi and Peeps are teaming up for a new soda pop that combines the two sweet flavors.
The companies say the drink mixes the taste of Pepsi with the "pillowy-soft and sweet" marshmallow flavor of Peeps. The 7.5 ounce Pepsi mini-cans are even branded in recognizable Peeps colors.
You won't be able to buy this new flavor. Pepsi is giving away 3,000 packages through a contest. To enter to win, you have to post your favorite springtime activities on Instagram and Twitter with the hashtag #HangingWithMyPEEPS, and tag Pepsi.
"After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with PEEPS to develop a limited batch of its first-ever marshmallow cola. This PEPSI x PEEPS collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long," said Todd Kaplan, VP Marketing – Pepsi. "We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS will deliver an iconic and delicious pairing that has the potential to become a fan favorite."
Winners will receive a three pack of the mini cans in recognizable Peeps colors: yellow, blue and pink.
If there's enough demand for the product, Pepsi says the new flavor could eventually be sold to the public.
