Please ensure Javascript is enabled for purposes ofwebsite accessibilityShopping Just for Instagram
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Shopping Just for Instagram


There's a new Instagram trend going on. People are buying clothes to post on Instagram and then returning them, a study finds. In an effort to appear fashionable, shoppers are purchasing clothes online, only to return them a day later after they've captured the perfect shot for Insta-gram. Transforming the "Outfit of the Day" phenomenon into a literal shopping experience. For more trending stories, watch the full clip.